There is a lot of conflicting information out there about what your intention should be when you are starting a blog. On one end, if your motivation is to earn money online, then you want to go with the most profitable niches. However, there are also groups of people that encourage you to follow your passions and monetize your blog from there.
Naturally, people who are thinking about creating their own blogs would be confused as to which people they have to listen to. But to tell you the truth, after nearly 7 years of blogging, I can honestly say that you need both. Let me explain.
You want to go for a niche market that is profitable if you want to earn money but you also want to be passionate about the said industry if you are ever going to stay motivated in the long term.
Making money by blogging is not about earning money within a couple of days after you’ve published your blog post; it is by churning out content on a regular basis that is of value to your target audience.
So, whether you want to make money by blogging or you just want a creative outlet, you need both drive and profitability to make things work in the long term.
Starting a Blog, the Right Way
To start a blog, you need to be doing the right things. Here is a step-by-step guide of how to do it:
It Starts with a Topic
For you to survive in this business, you have to write about things that you are passionate about. Therefore, the first thing that you need to do would be to choose a topic or niche that you can confidently say that you can write about it for a very long time.
If you are passionate about weight loss or perhaps you like talking about computer components, then focus on that (both of these niches are pretty profitable, by the way).
Choose a Platform
WordPress seems to be the platform of choice for people that want to start their own blogs, but there are actually other viable options as well, such as Medium, Tumblr, Blogger.com, and so much more.
If you want to push through with WordPress, you can get better results by getting your own custom domain. This is to ensure that you do not have the sub-domain, ‘yourblog.wordpress.com’, but instead it shows something like ‘yourblog.com’.
Pick the Right Domain Name
Your domain name is pretty much going to be the URL of your blog. You can go about it in a number of ways: Either you choose a unique name or a string of keywords that you’ve come up with by using a keyword research tool.
Find the Right Hosting Solution
Next, you want to find a reliable web hosting company. I want to put major emphasis on ‘reliable’ mainly because you want to go with a hosting provider that is able to make your website accessible online almost all of the time.
Aside from that, you’d want to settle with a host that provides amazing page loading speeds, affordable hosting plans, and the ability to use a content delivery network, among others.
Learn and Implement SEO
At this point, you are ready to create blog posts since you’ve already established your own website. Of course, before anything else, you’d want to get acquainted with SEO and how you can create your own campaign to reach the top of the search engine rankings.