5 eCommerce Marketing Concepts You Need to Know

Are you looking for the best ecommerce solutions in Malaysia for your business? Hiring the best ecommerce marketing professionals is the key your success online. Your ecommerce marketer must be able to utilize digital content, social media, email campaigns and search engines well, to make the most out of your strategy. 

  • Social Media Marketing

Contractors, publishers, brands and other growing businesses are now launching their own social media pages to reach a wider set of audiences. Make sure to choose a social media network that fits your business goals effectively. If your brand is highly visual, you may want explore product photography on Instagram. 

  • Content Marketing

When you are selling products online, you need to implement a good content marketing strategy to catch the attention of people. Use effective video marketing and blogging techniques. Create content that can help improve your search engine ranking. 

  • Search Engine Marketing

Search engine marketing includes both paid advertising and search engine optimization. While SEO depends on your Google ranking algorithm knowledge in order to optimize content, SEM may involve display campaigns, pay-per-click  campaigns and other product-specific campaigns like Google Shopping. 

  • Email Marketing

Email marketing is one of digital marketing’s oldest forms. Believe it or not, it holds a particular value in the ecommerce marketing landscape. The most amazing aspect of email marketing is that it can be automated. Automation means setting up a successful drip campaign to people that are segmented according to interest, or stage in the purchaser’s journey. 

  • Influencer Marketing

Influencer marketing focuses on brands and people which already have an influence over your own target market. Leverage on influencers who build communities of people that trust them. Look into a celebrity or online star that your target market belongs to, or follows. 

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